As a visual learner myself, I appreciate when diagrams and/or instructions are accessible to helping me complete a task. Below, you’ll find a simple guide to setting up a Google Adwords account.
Step 1: After you have clicked the Web Browser icon (ex. Google Chrome), visit the Google Homepage. You will then type “Google Adwords” into the search bar.
Step 2: Google Adwords should be one of the links at the top. Use your mouse/pointer to click the link.
Step 3: The Google Adwords page will open. In the upper right hand corner is the “Sign In” link. Click the link.
Step 4: If your account is saved, you will choose the account instead of typing in your email address. Then, enter your password.
Step 5: In the “Your first campaign” section, you will set a budget. The amount you enter will depend on the size of your company and your goals.
Step 6: You are given options for Locations and Networks. After you have chosen them, you will decide keywords. These are the keywords that you intend to use to attract customers. When a potential customer searches “proofreading,” my ad will appear.
Step 7: The most you’re willing to pay for a click on your ad is your decision. You should enter the number A higher bid results in spending more money to attract customers. A lower bid permits you to spend less; however, it also means less conversions.
Step 8: If you have an idea for your ad, this is where you will write the text. If you are having trouble developing an idea, a Freelance Copywriter or Content Editor may be able to assist you.