It’s been keeping you up all night. You’re not just tossing and turning, you’re practically doing backflips. You just got your business off the ground, a company is taking care of your marketing, and you’ve got a brilliant idea for a blog. Since you’re the subject matter expert with a budding readership, you want to write this blog, but you’re not sure if you should. Before beginning, you keep a few tips in mind if you’re seriously considering writing your own blog.
Writing your own blog to drive traffic to your website. While blogs can be used as an outlet to voice opinions on your favorite Netflix shows or political beliefs, they serve another purpose. In the digital marketing world, those blogs are what help drive readers–potential customers–to your website. Search engines like Google rank websites. Say, for example, you have a catering website you want to rank your website for a specific keyword that customers usually search for. You’ll need to create unique content focusing on that keyword. It gets a little more technical than that, but that’s the basic. When you finished creating your blog, you’ll need to find a few tasteful images, include hyperlinks, and publish the piece using a content management program like WordPress.
Know your audience when writing your own blog. You’ll want to know your audience and specific industry when writing your custom blog. If your work is for the general public, avoid complex terminology. Anything specific, be sure to mention a definition. Remember, your readers want something they can quickly digest without having to Google every line. If your intended audience is within your field, using specific terminology could be helpful. For example, using buzz words familiar within your industry may build your credibility, establishing you as an authoritative source. Also, because your audience is part of the same industry, complexity is least likely to turn them off.
Careful with wordiness when writing your customized blog. A blog is 500+ words that present essential information. Readers don’t want to read about your day or your childhood when your blog is supposed to be about the latest mobile app. Mentioning something from your past that relates to the topic at hand is one thing, going off subject for three paragraphs–detailing information just to bump the word count–is the problem. Keep it nice, simple, focused.
Find your own style when writing your custom blogs. There’s nothing wrong with being inspired by another blogger or professional within your industry. If you’re inspired by Mr. Example Jones and try to emulate everything he does, such as copying his same format even down to the same jokes, then what makes you unique? If a reader wants to read what Mr. Example Jones has to say, then they’ll visit his site. They want to read what you have to say. Its your uniqueness that will separate you–your product, your services–from all of the others on the internet.
Additionally, it goes without saying that copying and pasting what others wrote word-for-word aka plagiarism will not help your site. And if someone wants to make sure your work is 100% original, there are programs like Copyscape. Remember, you don’t have to be a writer to have your reputation ruined.
Get feedback when writing a blog. When I first started writing, I took it upon myself to create a movie script. By the time I finished, I thought I created a masterpiece (I was 18 at the time). Looking back, I realized how much improvement was needed. Don’t presume your work is a masterpiece. It takes more than putting words to paper (or screen) and being an excellent speller to write engaging content. Would a reader have more frustration or understanding when reading your work. Does it make sense to them? Get feedback from people who can provide honest criticism. Showing your work to someone who has a close relationship with you like a friend isn’t as effective as getting feedback from a professional. It’s hard to provide an honest assessment to a close acquaintance.
Alternative options to writing your own blogs. If you’re nervous or just don’t know where to start, there’s nothing wrong with turning to help. Professional editors and freelance writers can be found locally or online. They’re trained and highly qualified to transform your ideas into an engaging blog. When you’re having a conversation with someone, it’s easy to clarify a statement. That luxury doesn’t exist in the written form, so if you’re looking to create blogs that, on first impression, motivate readers to buy your product or services, consider a freelancer.
A writer/editor can help you with brainstorming, planning out your content or creating it. Whether it’s an academic paper, blog, landing page, service page, or anything in-between, contact James Hill Jr., an editor in Orlando, FL today for your SEO writing and editorial needs.